Crain Communications


Completed Drupal site or project URL: https://linktr.ee/srijan20+Brands rolled out within a year                   1 mn+Stories migrated                  50% Drop in development cost
Crain Communications is one of the largest privately-owned media companies with more than 50 leading business, trade and consumer brands in North America, Europe and Asia. It boasts of delivering news to more than 6 million global business leaders.
Managing a number of websites proved to be a challenge because each brand was operating on its own web platform. The new digital initiative was to ensure brand consistency and operational efficiency.
Providing a central governance model would help efficiently manage the different web properties while also lowering down the cost.
Srijan rolled out 20+ websites onto the new platform from the various framework without compromising best practices across SEO, performance, and media management.
The central digital publishing platform was built on Drupal 8, reducing the development time by half compared to an earlier estimate (if websites were done independently).
What Crain Wanted To Achieve
When Crain approached us, they had the sole objective of eliminating their digital sprawl and creating a unified, scalable and highly configurable digital platform. They wanted this platform to enable business teams to effectively narrate the distinct brand stories and offer a rich customer experience. And despite all the sophistication, they wanted the backend simplified enough so content editors can take control of the websites, reducing dependencies on their IT teams.
What We Delivered

We built a unified, scalable Drupal 8 platform that drives Crain digital presence. We rolled out 20+ websites onto the new platform, 4 of them within 6 weeks. We migrated 1 million+ stories dating from 1995 without compromising on best practices across SEO, performance, and media management. 
With a central publishing platform on Drupal 8, we reduced the development time by 50% compared to an earlier estimate (if websites were done independently) and at a much lower cost.