Completed Drupal site or project URL: https://www.key.aeroIf you love aviation, transport, history or sport, you’ll probably have come across Key Publishing. It publishes over 25 magazines and digital editions on these subjects, plus websites, databases, books and directories. The content is available in 200 countries and is read in six different languages.
Just like lots of publishers, Key had a traditional commercial model that relied on print. The team knew they needed to switch this up because the industry is changing. Print revenues are under pressure and audiences increasingly want digital delivery.
To make a success of the switch Key focused on three requirements. A revamped web presence because the existing sites were too difficult to manage and didn’t pull their weight. A streamlined process of publishing online to make it more feasible. And a way to monetise a huge amount of evergreen legacy content.
Drupal was the springboard. Today, Key has a digital-first approach that drives digital subscribers. It’s working too. Key’s new revenue streams grow year-on-year.