Completed Drupal site or project URL: https://atendesigngroup.com/work/drupal-website-redesignUser- and Revenue-Driven Drupal Website Redesign
Recently ranked as the nation’s No. 1 large airport for customer satisfaction according to J.D. Power, Tampa International Airport (TPA) has built a reputation as a traveler- and community-friendly destination. While TPA hosts 21 million passengers annually, its website serves not only travelers but also employees, businesses, partners, airlines, and more.
Given the airport’s traveler-friendly reputation, TPA hoped to mirror its user-focused and easy-to-navigate airport experience via a redesigned website. Additionally, stakeholders wanted to not only drive concessions pre-ordering and parking revenue but also ensure they understood and then met the needs of the airport’s myriad user groups.
Aten launched the project with an in-depth discovery phase meant to identify the needs of multiple user groups and craft a clear reference point to drive decision-making. Using the resulting insights, we devised an intuitive and easy-to-navigate Drupal 10 website hosted on Acquia. We put diverse user needs top of mind, baked revenue drivers into the navigation, and featured the same bright and open aesthetic that greets TPA visitors every day.