Completed Drupal site or project URL: https://www.tomford.comThe client, a prestige cosmetics and fragrances brand with a consumer base in over 40 countries around the world had an in-store application that let buyers browse through the range of products and pricing. They wanted to build upon this, and create an exceptional in-store experience for their customers, and increase the time spent in-store. The idea was also to support the store team to cater to more customers. The prestigious beauty retailer decided to introduce an immersive virtual try-on for the stores to deliver a frictionless and delightful customer experience. YouCam, a leading solution providing augmented reality and artificial intelligence technology was chosen for this.
Srijan was instrumental in integrating the virtual try-on solution with the existing in-store application, along with a custom scalable backend that gives the clients full control over the content interface.